Marketing for sustainability

Grow your
sustainability
business.

Get found by the clients who need you most.

Monica Page, marketing consultant for sustainability businesses
10+ years in B2B tech marketing
6 countries lived and worked in
1 niche. sustainability.

The growth ceiling
most businesses hit

Four patterns I've seen that are all solvable:

Most of your work comes through referrals, but you can't predict when the next one's coming.

You know you need to be more visible, but you don't have the time or bandwidth to do it consistently.

You struggle to explain what you do to people who aren't already in sustainability.

Your website hasn't been updated and it's not doing you any favours.

A focused range
of services

Helping sustainability businesses become more visible, more credible, and more in control of their growth. Everything I do starts with understanding your business — where you are, where you want to go, and what's standing in the way.

Most clients work with me on an ongoing retainer basis. But if you're not ready for that yet, a strategy session or standalone project is a good place to start.

Marketing strategy

The foundation

Before tactics, you need a clear picture of where you're going and how you'll get there. I work with you to audit where your marketing stands today, identify the highest-leverage opportunities for growth, and build a practical strategy that fits around the reality of running your business.

This isn't a 60-page document that lives in a drawer. It's a working plan you can act on immediately.

What this covers

  • Marketing audit — what's working, what isn't, what's missing
  • Growth goals and how marketing can support them
  • Channel and content priorities
  • 12-month marketing roadmap with clear next steps
  • Pipeline and lead generation approach

Value proposition and messaging

Get clear on what you do and why it matters

If you struggle to explain what you do in a way that lands — or if your website, LinkedIn, and pitch all say something slightly different — this is where we start. I help you find the language that makes the right people immediately think: "this is exactly what I need."

This work underpins everything else. Clear positioning makes content easier to write, proposals easier to close, and referrals easier to pass on.

What this covers

  • Ideal client profiling — who you do your best work with
  • Competitive positioning — how you're different from alternatives
  • Core value proposition and proof points
  • Messaging hierarchy for website, LinkedIn, and outreach
  • Bio and introduction copy you can actually use

Content planning and execution

Build visibility consistently

Content is how sustainability businesses build reputation at scale — reaching people who haven't met you yet, staying present for people who have, and demonstrating expertise in a way that no amount of cold outreach can replicate.

The problem is time. I help you build a content engine that works with your schedule — turning your thinking into LinkedIn posts, newsletters, articles, and case studies without taking over your life.

What this covers

  • Content strategy aligned to your positioning and goals
  • Editorial calendar and topic framework
  • LinkedIn content — written with you or for you
  • Newsletter strategy and copy
  • Long-form articles and thought leadership pieces
  • Client case studies that convert new business

Channel strategy

Show up in the right places

Not every channel is worth your time. I help you identify where your ideal clients actually are, how they make buying decisions, and which channels will build pipeline most efficiently for a business at your stage.

For most sustainability businesses, this means getting LinkedIn working properly, building an email list that compounds over time, and being selective about events and partnerships. But every business is different — the right answer starts with understanding yours.

What this covers

  • Channel audit and prioritisation
  • LinkedIn profile and presence strategy
  • Email marketing setup and approach
  • Events, speaking, and partnership opportunities
  • Referral and network activation strategies

AI workflow development

Work smarter, not just harder

AI tools can meaningfully reduce the time sustainability businesses spend on content creation, proposal writing, research, and reporting — without sacrificing quality or your distinctive voice. Most people know this. Far fewer have actually built it into how they work.

I help you identify where AI can have the biggest impact in your business, then set up the specific tools and workflows to make it happen — practical, tested, and tailored to how you work.

What this covers

  • AI workflow audit — where it can save you the most time
  • Content creation workflows using AI tools
  • Proposal and report writing systems
  • Research and synthesis workflows
  • Custom prompt libraries tailored to your business

Monthly retainer

For businesses that want a consistent marketing partner

Most of the businesses I work with don't need a one-off project — they need someone in their corner every month, keeping their marketing moving while they focus on client work. That's what a retainer gives you.

We agree a scope that fits where you are and what you need, and I become the marketing brain behind your business — available, proactive, and focused entirely on helping you grow.

What a retainer typically includes

  • Monthly strategy session to review priorities and progress
  • Ongoing content planning and execution
  • LinkedIn management or co-creation
  • Campaign and channel support as needed
  • Responsive support for proposals, collateral, and copy
  • Quarterly review of goals and marketing performance

Projects from €2,000  ·  Ongoing retainer support from €1,000/month

Is this you?

You're probably a few years into your business. You have clients you're proud of and a reputation that's been built carefully, largely through relationships and referrals. You're good at what you do but you're starting to feel the ceiling of that model.

You want a pipeline that doesn't depend on who you happen to know. You want a website that reflects who you've become. You want to be building visibility and credibility in the background, even when you're head-down on client work. And you've heard enough about AI to suspect it could help — you just haven't had the time or the right guidance to figure out where to start.

If that's you, we're probably a good fit.

Let's talk →

Free tool

How ready is your business
for ESG reporting season?

Ready to grow
beyond referrals?

No pressure, no pitch — just a conversation about where you are and where you want to be.

Or email directly: monicammpage@gmail.com